White Birch is the first activated white charcoal toothpaste on the market, and it needed packaging that’s just as innovative as the product itself. We worked closely alongside the White Birch team to design a set of boxes that are easy to assemble while also providing a positive unboxing experience for the consumer.
Together, we created a dual-use economical shipper that can accommodate White Birch’s toothpaste, their new whitening serum, or both – allowing them to get dual use out of a single shipper design. Inside the box, there’s a custom insert that was designed to accommodate and protect the serum, and to finish it off, we tied their clean and crisp branding into all of the graphics, including the illustrated instruction cards that are included with each order.
